Burton Snowboards went ahead and did it, they made a series of snowboards featuring vintage centerfold shots of Playboy models. Right when the gap between skiier and boarder was nearly resolved, Burton found a way to exacerbate old wounds. Brilliant.
Time to make an ad which speaks to the generation of snowboarders who will fore-go their parents disdain to get the ride of their dreams. These guys are young, sarcastic, media-centric, but self-proclaimed. They look for the truths, but want the pretty version of it. This is where "naughty rides without the drama" was born.